We make choices simple, even the hard ones.

Our goal is to make complex decisions easy to understand. We believe the right choice should feel obvious, not complicated. That’s why we build comparison sites that explain, simplify, and genuinely help.

A few of our partners

cj

Driven by a vision to simplify and clarify markets that often feel complex.

nordic-lead-collective
Our focus is on creating added value for both users and our partners. As we continue to grow, Evide is now also expanding into selected markets across Europe.

Focused growth, in numbers that speak for themselves.

0 %

Self-funded and independent.

Built on long-term thinking and freedom, with a focus on sustainable growth, independence and partnerships designed to last.
+ 0

High intent visitors

Managing a constant stream of high-intent traffic across the US, built on data, intent signals, and performance-first execution.
1 year

Focused development

Focused growth, in numbers that speak for themselves, driven by measurable performance,  and results that scale over time.

Clear strategy. Big ideas. Always focused on results.

PetPlanHero

PetPlanHero makes pet insurance easy to understand, cutting through the fine print and focusing on what truly matters so pet owners can compare plans with confidence. 

The site attracts over 20,000 monthly visitors from high-intent keywords, meaning users arrive actively searching for insurance and ready to make informed decisions about protecting their pets.

CarPlanHero

CarPlanHero brings clarity to car insurance. Through data-driven comparisons and straightforward explanations, we help drivers quickly find coverage that fits their needs, budget, and driving habits.

The platform attracts over 12,000 monthly visitors from high-intent traffic, reaching drivers who are actively comparing policies and ready to switch.

RentersPlanHero

RentersPlanHero helps renters make smarter insurance choices. With clear comparisons, transparent information, and a user-first approach, we simplify a market that often feels confusing and time-consuming. 

As a newer project, it’s seeing steady week-over-week traffic growth as more renters actively seek straightforward guidance and better coverage options.

The team behind Nordic Lead Collective

name

Grundare & VD

name

Grundare & Projektansvarig